With the economy’s rapid development, varieties of products are widely used for promotion or business development advertising. Umbrellas are one of the most effective marketing gifts in the promotional industry. Its versatility is the reason why a lot of brand marketers prefer to use promotional umbrellas in their marketing campaigns. However, there is a wide range of umbrellas in the market. Do you know what kind of umbrella is suitable for your marketing campaigns? Below are three tips for your reference.
BUDGET
For any project, there is a budget. All companies are looking for the right product to promote their business with less budget. Of course, that would be great if you can get it. But if you have a limited budget, there exists some umbrellas which are suitable for you to make marketing campaign as well. There are two categories: economic umbrellas and middle and high-end-class umbrellas.
1.ECONOMIC UMBRELLAS
- Regular fold umbrellas, e.g., super mini umbrella, auto open umbrella, auto open and close umbrella
- Regular stick umbrellas, e.g., wooden shaft umbrella, regular golf umbrella, and stick umbrellas
In general, economic umbrellas are widely used in corporate promotion, giveaways, gifts, and other events. Umbrella frame usually uses metal materials. The fabric uses polyester fabric most and someone also use pongee fabric. Moreover, some stick bubble umbrellas are usually used for marketing campaigns due to the low cost.
2.MIDDLE AND HIGH-END-CLASS UMBRELLAS
- Fold umbrellas, e.g., windproof fold umbrella, auto open umbrella, auto open and close umbrella
- stick umbrellas, e.g., golf umbrellas, high end stick umbrellas
Middle and high-end umbrellas are used in top brands, hotels and golf clubs, and other events. Umbrella frame usually uses metal , aluminum, and fiberglass materials. The fabric uses pongee fabric most, sometimes use some nylon and polyester fabric.
If you have a limited budget, you can select the economic umbrellas for promoting your business. If you want to make some good umbrellas to promote your business, middle and high-end-class umbrellas are the best choices.
BRAND EXPOSURE
There is no doubt that brand exposure is a matter of whether your goals can be reached or not. We all want our brand can catch more people’s eyes and attract them to know your brand and finally buy your brand products.
If you want to broaden your brand exposure, a large canopy stick umbrella is one of the choices. A large canopy umbrella can make your brand stand out among the crowd. You can see that there are lots of large canopy golf umbrellas are used in hotels, top brands, golf clubs, and some sports events.
Sometimes, some companies that prefer to fold umbrellas. Although the canopy is small, it can be easy and convenient for people to carry when going outside. To some extent, it will make the brand exposure to more people as well. Because people can easily take it from one place to another place on rainy days.
- For fold umbrellas, the logo can be printed on the canopy, umbrella case(pouch), and top.
- For the stick umbrella, the logo can be printed on the canopy and umbrella case( if have).
Besides, you can add your logo on the hang tag, content label, woven label (if need), and other accessories as well.
QUALITY
The quality is determined by the effectiveness of the marketing campaign. Product quality is related to your budget. We all want to buy a product of good quality but at a cheaper price. However, this phenomenon does not exist. As the saying goes: you get what you pay for.
It will be a disaster for your marketing campaign if your products have quality problems. Your products or the brand that you promote will give customers a bad impression. It is not good for you to build brand loyalty. You should take it into account when you plan to make a marketing campaign.
If you are thinking about a marketing campaign for your business and would love some help, please feel free to contact us. We can offer the solution to you.
